Training In Service

ColoWrap - Staged Endoscopy Suite In-Service Training

ColoWrap

Summary

Early-stage in-service training video produced in a real endoscopy suite to demonstrate device setup, adjustment, and clinical use.

Challenge

As an early-stage company, ColoWrap relied heavily on animation and CGI. The team needed a clinically credible in-service asset that would train nurses and technicians, build clinician confidence, and support sales conversations using real-world context.

Objectives & Outcomes

Objective

Produce a clinically accurate in-service asset and foundational photo library to support adoption and training.

Outcome

According to ColoWrap leadership, the in-service improved clinician confidence and device utilization while also becoming the basis for follow-on visual content that replaced CGI-based website assets with real clinical imagery.

Approach

Clinical Considerations

Clinical accuracy and workflow understanding informed every production decision.

Production Strategy

J2 Media collaborated with ColoWrap leadership on scripting and shot planning, then filmed in a rented endoscopy suite using a staged colonoscopy simulation with hired patient models chosen for specific BMI, age, and gender requirements. The production used two mirrorless cameras, a head-mounted GoPro, and supplemental lighting to capture a workflow-accurate training sequence.

Execution

Environment

Professional studio or on-site production environment

Content Scope

Primary in-service training video under four minutes

Multi-angle clinical coverage of setup and intra-procedural adjustments

Professional voiceover aligned to IFU and training script

Eight edited still images from the endoscopy environment

Archived video and still assets for future training and marketing use

Additional footage for a future line-extension launch

Outcomes

How Content is Used

The content is used globally across website content, clinical training, sales enablement, and conference presentations.

What Problem it Solved

Additional Notes

The project established a practical template for how ColoWrap could capture future procedural education: real environments, role-accurate demonstrations, and modular assets that could support both training and commercial teams from the same shoot.

Let's Discuss a Similar Project

Ready to create clinical-grade content with the same strategic approach, precision, and results-focused thinking?

Start a Conversation View More Case Studies