Medical Device Case Studies
Medical device and healthcare technology video and photography projects built for product launches, clinical education, sales enablement, conference campaigns, and investor and stakeholder conversations.
Each case study covers the challenge, approach, deliverables, and how the content is being used so commercial, clinical, and marketing teams can see how medical device video and photography supports launch, training, sales, and stakeholder work.
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Laborie
Three-part clinical training series for the alpHaONE Wireless pH Capsule System, designed for patients, nurses, technicians, and physicians.
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ColoWrap
Early-stage in-service training video produced in a real endoscopy suite to demonstrate device setup, adjustment, and clinical use.
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HolmesMed
Two-phase cadaver lab production used to validate a novel orthopedic platform and accelerate investor and strategic interest.
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Neptune Medical
Studio-produced in-service training asset for the PathFinder CR line extension, built for clarity, IFU alignment, and commercial consistency.
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EndoSound
Conference-timed crowdfunding videos captured in a single studio day and used during a campaign that raised more than $1.4M.
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ColoWrap
Conference interview series built as a library of vertical social-first videos plus supporting in-booth photography.
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Laborie
KOL interviews and product photography captured during DDW for global marketing, training, and education use.
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WarriorPak
Four-day catalog photography engagement producing a structured image library for complex kits, components, and connectors.
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Laborie
Live clinical training video documenting an HRAM procedure, setup, cleanup, and interpretation for internal and external education.
View Full Case StudyWhat J2 Media Medical Device Case Studies Cover
J2 Media case studies go beyond deliverable lists. Each one covers the production challenge, the approach, what was built, and how the content is actually being used across launch, training, sales enablement, and stakeholder communication.
Projects span KOL and physician testimonial series, multi-location clinical training programs, crowdfunding and traditional investor video campaigns, catalog and product photography, conference capture campaigns, and in-service education for clinical and field teams. Sectors include medical devices, diagnostics, surgical systems, and healthcare technology startups.
The work is planned by someone who spent 24 years inside medical device sales, marketing, and training. This means the case studies show not just what was produced, but why it was built the way it was.
All Case Studies
- alpHaONE Training Trilogy — Laborie
- Staged Endoscopy Suite In-Service Training — ColoWrap
- Prototype Proof-of-Concept and Investor Pitch Video Series — HolmesMed
- PathFinder CR Line Extension In-Service Training — Neptune Medical
- Conference-Based Crowdfunding Video Series — EndoSound
- Conference-Captured Short-Form Interview Series — ColoWrap
- KOL Interview Series and Global Product Photography — Laborie
- Multi-Day Product Catalog Photography — WarriorPak
- High-Resolution Anorectal Manometry Clinical Training — Laborie
Plan Something Similar for Your Team
Medtech-fluent production with reduced internal lift, planned around how your team will deploy the assets across product launch, clinical education, sales enablement, and stakeholder communication.