Summary
Two-phase cadaver lab production used to validate a novel orthopedic platform and accelerate investor and strategic interest.
Challenge
HolmesMed was second to market with a novel orthopedic platform competing against an entrenched category leader. Without high-fidelity procedural evidence, investor and strategic conversations stalled at claims rather than advancing on demonstrated performance.
Objectives & Outcomes
Objective
Prove clinical performance, support strategic diligence, and accelerate investor decision-making.
Outcome
A signed licensing deal with a major orthopedic strategic. The procedural library and fast-turn investor pitch were instrumental in communicating real-world platform value to investors and strategic partners, according to the surgeon-founder.
Approach
Clinical Considerations
Clinical accuracy and workflow understanding informed every production decision.
Production Strategy
J2 Media executed two cadaver lab productions with distinct goals. The first captured a broad procedural library across nine orthopedic indications. The second used a pre-built final edit with placeholders so new footage and a surgeon-founder interview could be dropped in quickly, enabling delivery of a polished six-minute investor film within roughly 96 hours.
Execution
Environment
Professional studio or on-site production environment
Content Scope
Outcomes
How Content is Used
The content was deployed in business development and investor engagement initiatives.
What Problem it Solved
A signed licensing deal with a major orthopedic strategic. The procedural library and fast-turn investor pitch were instrumental in communicating real-world platform value to investors and strategic partners, according to the surgeon-founder.
"The videos were instrumental in communicating real-world performance to investors and major strategics. This content contributed directly to securing interest from a strategic partner."
Additional Notes
This engagement shows how a carefully structured production plan can compress timelines without lowering credibility. The same asset system supported early diligence, strategic conversations, and investor storytelling with minimal duplication of effort.
Plan a Similar Project for Your Team
Tell us your launch, training, sales, or stakeholder goal. The plan gets shaped around how the assets will be deployed.