Summary
A clinical in-service video and supporting still-image library captured during one production day in a working endoscopy suite.
- Client
- ColoWrap
- Environment
- Working endoscopy suite
- Delivered
- One production day
- Year
- 2026
A clinical in-service video and supporting still-image library captured during a single production day in a working endoscopy suite.
The Problem
ColoWrap's early training was built around animation and CGI. As the company grew, leadership wanted to complement those assets with real-world colonoscopy imagery and clinically centered content for training nurses and techs on device setup and use. The opportunity was larger than a single training video. The same clinical access could produce a much broader library for training, sales, web, and print, but only if the production was planned that way from the start.
Approach
J2 Media worked with ColoWrap leadership on the script and shot plan, building both around the device IFUs and the actual nursing workflow. Production took place in a real endoscopy suite with patient models cast to specific BMI, age, and gender requirements. Two cameras covered the primary workflow, with a head-mounted GoPro adding operator perspective on the handful of shots where it earned its place. Lighting and camera positions were designed from the outset to serve both motion and stills, so the same setups could generate training footage, website imagery, brochure photography, and product configuration reference assets.
Deliverables
Outcome
One clinical production day generated the in-service video, website and brochure imagery, configuration reference poster assets, and a reusable clinical library. The material became the foundation for follow-on content across ColoWrap's global training, sales, web, and conference channels, and leadership reported improved clinician confidence during device setup instruction.
Why This Worked
The production was planned around the room rather than around a single deliverable. Once the shot list was built from the IFUs and the actual nursing steps, the same carefully chosen camera positions produced motion, stills, brochure imagery, and reference graphics without a second setup.
Services used on this project
Related work
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