Training In Service

ColoWrap - Staged Endoscopy Suite In-Service Training

ColoWrap

Summary

Early-stage in-service training video produced in a real endoscopy suite to demonstrate device setup, adjustment, and clinical use.

Challenge

ColoWrap's existing training relied on animation and CGI, which limited clinician trust and slowed adoption conversations. The team needed a clinically credible in-service asset built in a real environment that could replace the CGI dependency and stand up to physician scrutiny.

Objectives & Outcomes

Objective

Produce a clinically accurate in-service asset and foundational photo library to support adoption and training.

Outcome

The video replaced the company's CGI-based training assets and became the foundation for follow-on visual content used across global training, sales, and conference channels. ColoWrap leadership reported improved clinician confidence and device utilization directly tied to the shift from animation to real clinical imagery.

Approach

Clinical Considerations

Clinical accuracy and workflow understanding informed every production decision.

Production Strategy

J2 Media collaborated with ColoWrap leadership on scripting and shot planning, then filmed in a rented endoscopy suite using a staged colonoscopy simulation with hired patient models chosen for specific BMI, age, and gender requirements. The production used two mirrorless cameras, a head-mounted GoPro, and supplemental lighting to capture a workflow-accurate training sequence.

Execution

Environment

Professional studio or on-site production environment

Content Scope

Primary in-service training video under four minutes

Multi-angle clinical coverage of setup and intra-procedural adjustments

Professional voiceover aligned to IFU and training script

Eight edited still images from the endoscopy environment

Archived video and still assets for future training and marketing use

Additional footage for a future line-extension launch

Outcomes

How Content is Used

The content is used globally across website content, clinical training, sales enablement, and conference presentations.

What Problem it Solved

Additional Notes

Projects like this require careful coordination between clinical accuracy, environment staging, and real-world usability. The result is a training asset that commercial and clinical teams can use without the credibility ceiling that animation imposes on physician-facing conversations.

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