Summary
Physician interviews and medical device product photography produced during DDW as one coordinated content program.
Gallery
- Client
- Laborie
- Environment
- Conference-adjacent studio at DDW
- Year
- 2025
Physician interviews and medical device product photography produced during DDW as one coordinated content program for Laborie's global marketing and education teams.
The Problem
DDW brought together the physicians, internal experts, and products Laborie needed for two separate initiatives: KOL content and an updated product image library. Producing those separately after the conference would have meant additional scheduling, travel, setup, and cost, while losing the advantage of having the right people and the right products already in one place. Laborie needed a reusable library of physician perspectives and polished product imagery for global marketing, training, and education.
Approach
J2 Media operated from a conference-adjacent studio configured for both interview production and medical device photography. A controlled interview environment supported the KOL and internal clinical content, while a parallel photography workflow produced hero imagery, feature details, and packaging assets. Finished photography was delivered in formats suited to both digital and print use.
Deliverables
Outcome
One coordinated DDW production created both Laborie's physician content library and a broad set of product assets used across global campaigns, websites, brochures, sales materials, and conference environments. The material extended the value of the conference well past the event itself.
"Working with Jay was a seamless and professional experience. His ability to capture impactful physician testimonials and striking product photography resulted in high-quality content we will be able to utilize on the Laborie website and social media."
Why This Worked
Video and photography were treated as parts of the same asset system rather than as separate productions. Running both from one studio let Laborie take advantage of a difficult scheduling window and extend every hour of production across more channels.
Services used on this project
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Plan a Similar Project for Your Team
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