Laborie Medical - KOL Interview Series and Global Product Photography
Laborie Medical Technologies
Summary
KOL interviews and product photography captured during DDW for global marketing, training, and education use.
Gallery
Challenge
Laborie's global marketing and education teams needed physician perspectives and polished product imagery, and DDW was the only window where the right physicians, internal experts, and product lines were in one place. Running two disconnected engagements after the conference would have doubled cost and lost the clinical momentum that conference timing creates.
Objectives & Outcomes
Objective
Create a reusable library of KOL insights and product imagery to support global marketing, training, and education efforts.
Outcome
The content strengthened clinician engagement globally and extended the value of the DDW conference into a long-term asset library serving marketing and education needs well after the event closed.
Approach
Clinical Considerations
Clinical accuracy and workflow understanding informed every production decision.
Production Strategy
J2 Media operated from a conference-adjacent studio with a controlled interview setup, calibrated audio, and modular backdrops while also producing hero product images, close-ups, and packaging photography in parallel. Still assets were background-removed and delivered in multiple formats for digital and print use.
Execution
Environment
Professional studio or on-site production environment
Content Scope
Outcomes
How Content is Used
Laborie uses the interviews and imagery across worldwide campaigns, websites, brochures, sales materials, and conference environments.
What Problem it Solved
The content strengthened clinician engagement globally and extended the value of the DDW conference into a long-term asset library serving marketing and education needs well after the event closed.
"Working with Jay was a seamless and professional experience. His ability to capture impactful physician testimonials and striking product photography resulted in high-quality content we will be able to utilize on the Laborie website and social media."
Additional Notes
The combined interview and photography workflow let Laborie make the most of a conference week that already had tight schedules and busy participants. It is a strong example of building one coordinated asset system instead of running disconnected shoots.
Plan a Similar Project for Your Team
Tell us your launch, training, sales, or stakeholder goal. The plan gets shaped around how the assets will be deployed.