Employee Clinical Update
Laborie · Conference-adjacent studio at DDW
About This Video
An internal clinical update from Laborie, recorded in a conference-adjacent studio during DDW.
This is the company's own clinical voice rather than an external physician. The KOL interviews in this program cover what practicing physicians say about the device. This one covers what Laborie's internal clinical team needs the field and the education audience to understand. Both required the same people in the same place, which DDW provided and the calendar otherwise did not.
J2 Media operated a studio configured for interview production and medical device photography at the same time, so the KOL interviews, this clinical update, and the product image library all came out of one window instead of three separate productions. The finished material went to Laborie's global marketing, training, and education teams for use across campaigns, websites, and sales environments.
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