EndoSound - Conference-Based Crowdfunding Video Series
EndoSound
Summary
Conference-timed crowdfunding videos captured in a single studio day and used during a campaign that raised more than $1.4M.
Challenge
EndoSound needed a focused series of crowdfunding videos while leadership and stakeholders were together at DDW. The production window was narrow, the campaign was time-bound, and the content had to feel credible to both clinical and investor audiences.
Objectives & Outcomes
Objective
Create high-credibility campaign assets during DDW to drive crowdfunding momentum and investor confidence.
Outcome
The campaign raised more than $1.4M between June 17, 2025 and November 11, 2025, and EndoSound leadership directly praised the value and quality of the DDW content.
Approach
Clinical Considerations
Clinical accuracy and workflow understanding informed every production decision.
Production Strategy
J2 Media secured and pre-rigged a dedicated studio near the conference venue, then coordinated logistics and refined client-provided scripting in real time to keep production efficient without sacrificing polish or credibility.
Execution
Environment
Professional studio or on-site production environment
Content Scope
Outcomes
How Content is Used
The videos were used for crowdfunding campaign updates, website placement, and social distribution.
What Problem it Solved
The campaign raised more than $1.4M between June 17, 2025 and November 11, 2025, and EndoSound leadership directly praised the value and quality of the DDW content.
"I can attest to the great work Jay Anderson and his team do. He created great content for us at DDW."
Additional Notes
This production demonstrates the advantage of conference-adjacent capture when timing matters. With the studio prepared before the team arrived, EndoSound could create an entire campaign asset set inside a single, high-focus production window.
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