Summary
Two-phase cadaver lab production used to validate a novel orthopedic platform and accelerate investor and strategic interest.
Challenge
HolmesMed needed high-fidelity procedural content to prove device performance, support investor diligence, and show clinical value for a second-to-market orthopedic platform competing for attention in a crowded category.
Objectives & Outcomes
Objective
Prove clinical performance, support strategic diligence, and accelerate investor decision-making.
Outcome
The procedural library and fast-turn investor pitch were used to validate the platform with investors and strategics. According to the founder, the videos were instrumental in communicating real-world value and helped contribute to a signed licensing deal with a major orthopedic strategic.
Approach
Clinical Considerations
Clinical accuracy and workflow understanding informed every production decision.
Production Strategy
J2 Media executed two cadaver lab productions with distinct goals. The first captured a broad procedural library across nine orthopedic indications. The second used a pre-built final edit with placeholders so new footage and a surgeon-founder interview could be dropped in quickly, enabling delivery of a polished six-minute investor film within roughly 96 hours.
Execution
Environment
Professional studio or on-site production environment
Content Scope
Outcomes
How Content is Used
The content was deployed in business development and investor engagement initiatives.
What Problem it Solved
The procedural library and fast-turn investor pitch were used to validate the platform with investors and strategics. According to the founder, the videos were instrumental in communicating real-world value and helped contribute to a signed licensing deal with a major orthopedic strategic.
"The videos were instrumental in communicating real-world performance to investors and major strategics. This content contributed directly to securing interest from a strategic partner."
Additional Notes
This engagement shows how a carefully structured production plan can compress timelines without lowering credibility. The same asset system supported early diligence, strategic conversations, and investor storytelling with minimal duplication of effort.
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